Mercedes Night View Assist is an advanced technology that allows a driver to see and identify objects at night. If an object is detected, the vehicle can automatically stop without the drivers input. This campaign captures the uncertainty that sometimes accompanies driving at night and how Mercedes engineering eliminates that problem.
Rich media banners and mobile ads proposed various spooky and unidentified objects coming into view from the drivers POV. Readers were then guided to the Mercedes website for a full description of the technology and its benefits.
THE Q DRUM IS AN INGENIOUS DEVICE THAT ALLOWS PEOPLE IN RURAL AREAS TO TRANSPORT UP TO 50 LITERS OF WATER, FOOD OR FUEL OVER LONG DISTANCES. USED IN MANY THIRD WORLD COUNTRIES, THE Q DRUM HAS PROVEN TO BE EXTREMELY DURABLE AND HAS IMPROVED COUNTLESS LIVES. THIS DIGITAL BANNER CAMPAIGN SEEKS TO RAISE AWARENESS AND CONNECT PEOPLE WITH ORGANIZATIONS THAT HELP IN PURCHASING AND DISTRIBUTING Q DRUMS THROUGHOUT THE WORLD.
The CMA is an advanced-level business credential that demonstrates mastery of financial planning, analysis and professional ethics. CMAs also earn an average of 61% more than non-CMAs. The goal of this campaign was to establish the superiority of the CMA credential over other various credentials an accountant may pursue.
When introducing this new, lower-priced vehicle, Mercedes wanted consumers to feel confident that the CLA was a true Mercedes through and through. We leveraged the immense legacy of Mercedes engineering and innovation and featured some of the greatest cars in automotive history. One of the vehicles, the W196, is currently valued at over $40,000,000. Never before had so many valuable and rare Mercedes-Benz vehicles been filmed together in one location. When the CLA finally launched, it broke sales records for a new vehicle launch. Proposed rich media banners highlighted blueprints and technical drawings and the immense Mercedes legacy.
FRANKLIN SQUARE IS AN INVESTMENT COMPANY THAT CREATED A NEW FINANCIAL INSTRUMENT CALLED ALTERNATIVE INVESTING. THIS NEW CATEGORY ALLOWS INVESTORS TO BUY STOCK IN PRIVATE, UNLISTED MIDDLE MARKET COMPANIES WITH THE AIM OF FURTHER DIVERSIFYING THEIR PORTFOLIOS. THEIR UNIQUE AND NONTRADITIONAL WAY OF THINKING NEEDED TO BE REFLECTED IN A NONTRADITIONAL AND UNIQUE ADVERTISING CAMPAIGN.
These MasterCard spots were part of the long-running "Priceless" advertising campaign. The brief was always the same: Make the idea fun, make it unexpected and build it around a purchase. The print campaign used the iconic shape of the MasterCard logo to frame the visual and make it instantly recognizable.
A print campaign for Nike apparel featuring world class athletes. This campaign appeared in Communication Arts.
Oxo is a company that makes innovative kitchen tools that are thoughtfully designed. This introductory print campaign had to balance all aspects of the brand characteristics-modern/well designed/functional-without being too serious. the kitchen can't be all work and no play, right?
Double spread newspaper and magazine brand campaign for J.P. Morgan. these ads were very successful in positioning J.P.Morgan as a leader in financing technology startups and featured some of the key players involved.
This Campaign for Mercedes highlighted the legendary engineering that each Mercedes vehicle is known for. We were only allowed two vehicles to crash. the first test didn't go as planned. fortunately, the second test was spectacular.
The purpose of this poster campaign for INTEL was to educate consumers on the role that their chips had in everyday life; architecture, health care, consumer technology. the approach needed to be contemporary and unexpected for a brand that at that time was seen as somewhat stodgy.
the volvo turbo wagon can make driving kids to swimming lessons and soccer practice a lot more fun.
Mercedes introduced a completely redesigned sports car into their lineup, the SL. It is one of the most iconic sports cars in the world and has a history to match. This launch spot had to be an all encompassing anthem that showcased the history but also positioned it as a throughly modern car.
Courtyard caters to no frills business people who just want the basics-clean, comfortable, efficient, and affordable. Get the job done and you're on your way. I spent 10 days in a Courtyard filming these spots and i came away impressed.
Mercedes-Benz makes powerful cars. Mercedes-Benz also makes powerful cars that get great fuel economy. there was no money in the budget for this commercial but we came up with an idea that utilized stock footage and we were able to execute this quickly and cheaply.
"BUZZED DRIVING" CAN BE JUST AS DEADLY AS DRUNK DRIVING. THIS SPOT HIGHLIGHTS HOW BUZZED DRIVING CAN WRECK YOUR LIFE AS WELL AS YOUR LIFESTYLE. ACCORDING TO THE AD COUNCIL, THIS CAMPAIGN HELPED CONTRIBUTE TO THE DECLINING RATES OF BUZZED DRIVING AMONG THE 21+ GROUP OF DRIVERS. MOBILE AD REMINDERS LINK TO WEBSITE AND AN AGGREGATE OF RIDE SHARING SERVICES IN THE IMMEDIATE AREA.
Road trips with the family. The highs and the lows. At least you don't have to worry about the car you're driving. Just worry about where to get ice cream. The ace metrics score for this spot was one of the highest Mercedes had ever received.